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Monthly Archives: August 2017

Best fashion for women

With more women becoming confident and independent, it is now a norm to see that reflected in their dress, says Yashodhara Shroff.

“Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live.” Thus advised the late Gianni Versace, celebrated fashion designer of the eponymous Italian fashion house. The thought certainly captures the essence of New Age fashion, which focuses on concepts of individuality and self-expression.

In recent times, many noted female personalities have begun to play a key role in transforming the way people perceive women’s fashionwear globally. Whether it is a classy and conventional look, or bold and over the top, contemporary women are not afraid of experimenting with their appearance or changing their style. This is evident in the way celebrities dress during award shows. This new-found comfort in wearing what one desires, irrespective of societal judgment, is gradually encouraging many women to ditch the norm and create their own fashion statement.

The 59thGrammy awards in February 2017 proved this. While the men looked dapper as always, women took dressing up to a whole new level. Be it Lady Gaga’s unconventional and dramatic look or Chrissy Teigen’s Gothic look, the ladies certainly made sure that bold is the way to go.

Let us explore the best fashion picks inspired by the unique dresses at the 2017 Grammy Awards.

Shades of emerald: Emerald green made its presence. Even British singer Adele, who won the most awards, sported the colour. The popularity of this shade is in alignment with the colour of the year, ‘greenery’, announced by Pantone Color Institute. According to some fashion experts, emerald green suits almost all skin tones. Emerald and black is one of the best pairings and looks extremely sophisticated and charming. Pair emerald attire with gold or platinum jewellery to complete the look. While it is advisable to wear light make-up, one can opt for bold, red lipstick to add a dramatic effect.

Elegant, feminine gowns: Jennifer Lopez’s pastel Ralph & Russo gown was one of the best dresses at the event. The multi-talented celebrity looked stunning. She paired it with diamond rings by Butani, heels by Christian Louboutin and a silver clutch. Feminine gowns are perhaps the most common and classiest dresses in fashion wear. They are also preferred by most as they accentuate the form, giving a soft, feminine and graceful look. A feminine dress is timeless and can upgrade one’s style quotient without much effort.

The latest fashion changes

The McKinsey and Business of Fashion Report on State of Fashion argues that the industry is in a flux. Technology, innovation, digitalisation, transparency, fashion immediacy, restructuring of supply chains and internal operations are the trends driving industry, writes Anjuli Gopalakrishna

“Uncertain, Changing and Challenging” were the top three words that executives used to describe the state of the fashion industry in 2016 in the recent survey conducted jointly by McKinsey and Business of Fashion. This is not surprising. We have seen multiple sources of turbulence in the recent past: the Brexit vote in the UK, terrorist attacks in various parts of the world, the US election campaign, the slowdown of the Chinese economy, overall volatility of the stock market, digital disruptions in various forms, rapidly evolving consumer expectations and behavior in the wake of technology advancements. These put together have resulted in tremendous pressures on the fashion industry.

The year 2016 experienced the worst sales growth rate of 2-3 per cent with stagnating profit margins. This is in stark contrast to the fashion industry’s performance in the previous decade of 2005-2015, which saw the industry grow at a 5.5 per cent annual rate, according to the McKinsey Global Fashion Index. The fashion industry interestingly still remains one of the key global value-creating industries in the world, with a staggering $2.4 trillion in total value. If it were ranked alongside individual countries’ GDP, the global fashion industry would represent the world’s seventh largest economy.

The top challenges and opportunities: 2016 vs 2017

What are the top-of-the-mind issues industry professionals are grappling with? Here is a quick snapshot of the top challenges and opportunities that the survey brought out for 2016 and 2017. Dealing with volatility and uncertainty is certain and here to stay. So are the changing consumer expectations driven by the digital and technological revolution. Today’s forever connected, well informed, discerning, customers with shifting loyalties to brands, seeking alignment of their purchases with their deeper values are that much more difficult to please and that much more unpredictable.

Amidst the challenges, we saw some opportunities emerge as well. Top-end players like Burberry, Tom Ford and Tommy Hilfiger successfully launched ‘see now, buy now’ runway shows to cater to the customer’s need for instant gratification. The reconfiguration of the entire design and product development cycle to enable the runway pieces to be made available instantly to end-customers across multiple locations and platforms is an entirely new concept. Whether this will be adopted on a wider scale and in a profitably sustainable way remains to be seen.

What is clear is that brands can no longer afford to ignore changing customer expectations. Only those who pay heed and listen seriously to offer better experiences to their customers will stay in the game. Whether it is in providing instant gratification or providing an overall ease of shopping convenience seamlessly across different channels via omnichannel integration, or in addressing the need for transparency and information via sustainability measures or digitisation of supply chain initiatives are the developments to watch out for. The fashion industry is ripe for disruption and change.

Fusion pants are the trend today

Curious and selective about wardrobe solutions, tweenagers today are as fashion conscious as adults and love to flaunt the latest trends, says Mohita Indrayan.

Guess what’s spilling out of the preteen wardrobe? Preteens or tweens expect more out of their closet than the already-popular ethnic wear and western wear. Over the last few years, Indo-Western wear, an exciting amalgamation of Indian and western wear, has topped the popularity charts for Indian tweens. This clothing trend appeals to tweens as it lets them experiment with different styles, express themselves and look quirky yet stylish.

Flaunting Indo-Western fusionwear has become the thing in preteen fashion wear. To make sure that your tween wears it right, here are a few tips.

1. In-trend outfits

The best way to combine a fusion outfit is to mix and match various clothing options. One of the most sought after trends this season is the dhoti look.

Pair a dhoti with a funky, printed T-shirt and boys have a whole new look to flaunt. Similarly, girls can pair a dhoti with a printed or solid coloured T-shirt with a scarf and amp up their style quotient. The ensemble is easy to create, looks quirky and is comfortable to wear. The best part is, it works for both girls and boys.

2. The jacket jazz

Topping the fashion charts every season, jackets are the best fusion wear hack for both girls and boys. While boys can pair a khadi Nehru jacket with a kurta and distressed jeans, girls can rock this outfit with a silk shrug. The combination is a tried, tested and loved fashion trend in the fusion wear category.

3. Embroidered elegance

Nothing can go wrong while experimenting with embroidery. Girls can try the classic Indian thread embroidery or mirror work on western dresses to look stunning. Boys can pair a self-patterned kurta or Nehru jacket with funky prints to up the fashion quotient.

4. Drape a dupatta

Dupattas are one of the most sought-after apparel trends in fusion wear. The statement is high on fashion value and works for all seasons. Pair a trendy dupatta with a dress or skirt or even over denims for girls and see the magic. Boys can wear a tie-and-dye or printed shawl with T-shirts and jeans/pants to shore things up. Scarves come in a variety of colours and fabric options.

5. Artistic accessories

Accessories can add to the bling factor of any outfit. However, overdo of bling is not the right way to go, though. Tweens love to move freely and their outfit should not interfere. Girls can just add a set of small traditional earrings like jhumkas or balis, a tribal beaded neck piece or colourful bangles to give any western outfit an Indian look. Likewise, boys can flaunt a brooch on the jacket or a kada on the wrist for the desi flavour.

6. Flattering footwear

When nothing else is around, footwear serves as the best fusion wear hack. A vibrant pair of kohlapuri chappals or juttis can push up the style quotient in any girl’s wardrobe. Similarly, boys can try a pair of Indian mojris with denims and kurta or T-shirt to rock the look.

About the author:

Mohita Indrayan is co-founder and chief creative officer of 612 League, India’s third largest clothing brand for preteens. She holds a postgraduate degree in apparel marketing and merchandising from National Institute of Fashion Technology, New Delhi.

Effect of fashion show on society

Fashion shows are a channel of communication between fashion designers and customers where designers showcase new ideas through merchandise on live models. Saranya looks at the impact these shows have.

Entry of fashion show in apparel industry

Once upon a time, designers showed new styles and designs to clients through sketches. After the dress was completed, it was displayed on a wooden dummy. Fashion dolls are said to be the first means of circulating the latest dress styles. Fashion dolls were used to show upcoming styles and designs to the customers. The dolls were illustrated with new styles and dressed up with jewellery as well as hair and dress styles.

Charles Worth, British couturier in Paris, came up with the idea of the living mannequin. When he opened his own store, his wife modelled his creations in the salon. When the idea worked, he employed mannequins who walked about in the salon or down the runway to show his collections to consumers. It was on early 1911, living models were used as a regular part of fashion promotions for retailers as well as manufacturers in the earliest fashion shows. Worth started his own salon in 1858. and on 1911 living models were used.

Apparel manufacturers need a platform to promote products to the target audience. Fashion shows play a vital role in marketing clothes and conveying recent fashion trends. Nothing is constant in fashion. Designs and styles keep changing. Fashion shows help in creating interest among the public to spread awareness about new arrivals in design and style. These shows help to draw public attention. Fashion marketing scrutinises fashion trends, coordinate sales and promote goods. It is necessary to grant exposure to various trends and styles of clothing. Fashion marketing is likely to notify the public about recent changing trends and about what is in fashion.

Fashion designers forecast trends. They attend trade shows or visit manufacturers to select fabrics and trims. Designers conduct fittings and adjustments on samples of their designs and the end product is marketed to clothing retailers. Fashion designers aim at inspiring the target audience to purchase the products.

Through these shows, fashion designers can express their creative skills and talent in designing various types of clothes. The individual talent of designers is exposed and they get an opportunity to promote their creations.

By involving themselves in these shows, retailers can gain various views of different designs and styles of clothes from designer shows. The knowledge gained from these shows helps retailers incorporate ideas into their boutiques. Using latest fashion software tools, designers can put designs on three dimensional images.

Impact of fashion show on society

Everyone likes to track everyday fashion. Fashion gives designers a chance to be independent in ideas. It boosts confidence in the wearer. Fashion is a form of expression for both the creator and the wearer. It helps people of similar aesthetics to bond.