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Monthly Archives: December 2017

Fashions For Men

Men’s fashion in the 2000s is now as indefinable as women’s fashion has been for the past few years. Gone are the days when men couldn’t look fashionable with those uninteresting shirts and mundane trousers. Looking good is not only a woman’s privilege. Each year, trends for men’s fashion are predicted, but hardly have they followed any fashion trends. Hence, they escape stylish clothing.

Even if they go for shopping their last option would be on safe shirt and predictable trousers. For younger males, hip hop culture has highlighted many trends for men’s fashion, while older males are increasingly aware of tailoring, and making a garment fit right for their body shape, rather than going with the fashion trend.

Trends for men have always been a tricky issue. You need to make a statement, and yet not overdo it. For the men who want to get started with this voguish experiment, this year is not a year to go too bold with colors, whereas shades of blue and black are set to rule. Denims continue to rule 2014 and printed shirts and jackets will also be a hit. You can set your mood to make yourself look different from the crowd with slim, narrow trend with slush of colors.

An exclusive printed jacket with layering and a good amount of texturing on the fabric with fine yet visible detailing will look great. Printed jackets can be highlighted with Kalamkari work. The trend of printed jackets and slim pants is the future of fashion and the new age man replaces cargos with slimmer pants and includes more linen jackets in their wardrobe. You can even pair up your jackets with slim fitting blue denims which are completely classic, timeless and are one of the most resourceful pieces you’ll ever own.

It is easy to dress oneself with the slimmer cut ensuring sharper lines and a better shape. Indigo jeans works with almost any look you can think of and will never be out of fashion, so it’s worth investing good money in self finished fabrics, which is of a higher quality and is almost guaranteed to last longer. Basic knitwear will be an essential component of your layering this season, and you’ll be wearing it a lot.

These staple colors allow you to play around with bolder shades within the rest of your ensemble and the mid-weight ensures that they sit on the casual side of the spectrum, which is much more suitable when you’re just starting out. When it comes to suits, double breasted blazers are in fashion, so for people who like slim fits, new styles have come up to give a try. Wider legged pants are replacing the slim cut trousers which were a trend last year.

Halloween costume 2014

It is the tricking or treating time of the year and the festival of Halloween has become an annual affair to invest in some really spooky yet stylish costumes. The market for Halloween costumes is growing in a big way with all kinds of new dress-up themes and ideas available in store for adults, kids, and even pets. The festival is said to boost the sales of costumes and candies the most and is celebrated with a lot of pomp.

The word Halloween meaning the “holy evening” falls on the 31st of October every year and is a time specially devoted for the remembrance of the martyrs, saints, and all loyal Christians. The enthusiasm of people knows no bound to celebrate the eeriest and darkest festivals of all. The traditional Halloween activities consist of bonfires, visiting haunted places, watching horror movies, decorating houses with pumpkins, trick or treating, and the most important of all is dressing up to look like a famous character or deck up to look creepy or frightful.

Halloween is celebrated with a lot of joy and galore in Ireland, where the festival originated, America, Canada, England, Mexico, Sweden, Netherlands, Germany, Belgium and Austria. However the festival has caught the attention, and moreover the concept of costume parties is what has taken it forward to countries like Japan, China, Hong Kong, and France.

But the Halloween this year is extra special because it is falling on a Friday since 2008, and hence retailers and analysts are expecting it to turn into a weekend affair with families and individuals spending more on their holiday and costumes. In the United States the Halloween sales are expected to reach a dramatic $ 7.4 billion for the year 2014, a great progress from the $ 7 billion sales accounted for in 2013. On an average every individual is expected to spend at least $ 77.52 on the holiday. Therefore, this makes Halloween costumes sales a second big holiday season for apparel retailers after Christmas in America and Canada. United States is also home to many Halloween parades carried out on the occasion of Halloween.

The festival of demons and devils is definitely driving Halloween sales in the US. According to the National Retail Federation, people will be spending $ 1.1 billion on costumes of children, $ 1.4 billion on adult costumes and a whopping $ 350 million on pet costumes. The study also reports that this year one third Americans will either be attending or throwing a Halloween party and expects two third Americans to be buying Halloween costumes, which constitutes 67 percent, the largest percentage ever. For kids cartoon characters, fairy tale characters, and animal costumes remain the most popular items for Halloween. While for pets hot dog, pumpkin, and devil costumes remain the top three most popular outfits. Adult costumes of Zombies, Pirates, Clowns, Witches, Vampires, and Star Wars characters remain all-time favorites.

Fashion personal with blogs

There was a time when the internet was used to exchange documents and to read up.

As the time passed, it has became a tool to communicate with, shop, influence people and even write online journals. When blogging started as part of an internet activity, it was more of one way communication. Then, interactive features were added making blogs more potent than ever. Readers’ comments on blogs helped spread the word from the horse’s mouth. Blogging is an important activity now, with popular bloggers influencing politics, fashion and every other sphere of society.

Fashion blogs have especially become a way to increase sales, understand customer sentiment and demand, improve product quality and understand future trends for both the buyers and brands. The addition of facilities like uploading photographs, viewers’ comments and queries, as well as expert opinions on a series of topics have opened up a new interactive platform for bloggers.

Strong hold on audience

In the past, fashion magazine editors, super models, designers and movie stars represented and influenced the fashion world. The modern world of fashion has evolved and it takes inspiration from everywhere – from casual street styles to elegant elite designs. Thus, the role of fashion bloggers who have a huge impact on what customers buy has become essential for new and old brands alike. Some fashion bloggers who started blogs as a hobby have made a full-fledged career out of it. It is not the formal degree that makes bloggers prominent, but it is the number of followers who read the blogs and then decide to buy their clothes.

Popular magazines have even carried editorials by bloggers as acceptance to change the scenario. Margaret Zhang of Shine by Three has done an editorial for Elle fashion magazine, while continuing with her blog and attending University lectures in Australia. According to professor of digital media and marketing at Carnegie Mellon University, Ari Lightman, “Some of the most successful bloggers use social channels for outreach and awareness. They understand the notion between popularity and influence – who is influential versus who’s popular. They will gauge that accordingly.”

Apart from the transition that the fashion industry has gone through, customers have also changed in terms of expectations. Two-way communication is the key to building customer loyalty and bloggers have an advantage of easily building a rapport with their followers. Bloggers, these days, freely post snapshots of events and parties, which help them earn more hits and followers. And though many magazines do not like the presence of bloggers at fashion events, some magazines like Lucky have started embracing the power of the bloggers. During New York Fashion Week September 2014, magazines organised special events for bloggers. Also, several fashion and lifestyle brands favour bloggers over magazines because of higher rates of engagement and buying.

Fashion says: highlight the world

For over a hundred years, Forster Rohner AG has stood for high-quality embroidery. They produce embroideries for elite fashion houses, and range from ready-to-wear to haute couture. With their new innovation of wearable technology by implementing light into textiles, they are going to conquer new markets, reports Regina Henkel.

When Conrad Forster-Willi founded his embroidery company in 1904 under the name of Forster Willi & Co, embroidery was Switzerland’s most important exports market. Although this segment of the Swiss textiles industry has since undergone major transformations, the fascination for this unusually versatile product still remains, besides the invaluable know-how that has been handed down from one generation of employees to the next. The idea to implement light in fabrics is a result of both.

With the integration of active bright light in textiles, Forster Rohner expanded fashion design to a new dimension, and managed to create the world’s first true hybrid of textile and technology. The special feature: the Forster Rohner fabrics retain their textile properties even after integration of a technical application. In other words: “It was important that the fabric remains a fabric, and also behaves the same way as before, including washability,” explains Jan Zimmermann of Forster Rohner. “Even though it’s a technical product”, he adds, “everyone expects full washability.”

For further development, in 2009 Forster Rohner established a separate department for innovation in the field of technical textiles. It is led by Jan Zimmermann, who is an expert in interdisciplinary sciences, not in textiles. For three years, the company from St Gallen has sought a solution – how to integrate LEDs in textile surfaces, without having to give up the textile characteristics of them.

The idea of embroidering electrical circuits with electrically conductive yarns was feasible. In these circuits, LEDs were incorporated in the form of sequins, which are decorative even when switched off. Also, the machinery had to be converted and new machines developed, for example for the application of the LEDs. From lace to robust wovens or leather, nearly every fabric can be embroidered and illuminated. And everything can be washed several times too. Only the battery has to be taken off; all the other applications like the LEDs remain on the fabric.

The first illuminated product was a corsage for the underwear brand Valisere. By choosing underwear, they demonstrated how cuddly and comfortable the materials were. Even the placement of the battery was no longer a problem, thanks to ever-smaller battery and battery solutions.