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Monthly Archives: December 2017

Magical Collection Of Wedding Dresses 2014

What is as special about as wedding dress? Why do all girls dream of dressing up in designer made dresses on their wedding day? The very typical questions of guys who do not have just the slightest idea of what a wedding day and more precisely a wedding dress means to a girl. All of the girls have quite a similar idea of a wedding event. This trait is girlish and only a girl can understand that what it feels to be dressed up in a designer made, most beautiful dress on her wedding day, when she happily writes her life away to someone. It is an event which cannot be repeated and is so memorable that cherishes your memories forever. For every girl it is too much important that she looks beautiful, and her dress looks pretty on her and she is remembered by her look on her wedding day. Therefore settling all matters the designers have launched the most amazing and paradisiacal range of dresses which can be easily accessed through the web.

You can see the online designer bridesmaid dresses collection along with the designer collection of wedding dresses 2014. You do not have to travel the distance to check out the new range of designer wedding dresses and the bridesmaid dresses. You can search the web and choose from the enlisted designers, the name of your favorite designer and then visit his online store and go through his collection in just a jiff. The new collection is amazing because it has a large variety of dresses with varied styles and patterns. The dresses are long as well as short with a huge range of colors and tones. With varied texture each dress gives away an essence of class and elegance. It is quite advantageous to visit the online designer bridesmaid dresses 2014 collection as it saves time and help you to easily go through the tiny and minute details of your desired dress. The color choices are also mentioned along with it. The bridesmaid designer dresses are made in accordance to the dresses of the brides making it perfectly well fitted to the theme of the ceremony and it also fulfills the purpose of complimenting the bride.

The designer dresses have picked up a lot of fame nowadays due to the fact that it has now become much and much easier by the ease of online shopping.

Philip Smouha – Decades In The Fashion Industry

It has been said by many that the fashion industry is a cut-throat one. An industry that is very hard to succeed in simply due to the nature of how garments in particular change hands from manufacturers to end users.

The Smouha fabric company was a company that managed to successfully trade fabrics in Australia since 1950. That was until the Global financial crisis affected the customers of Smouha fabrics and they were unable to repay loans owed to the company.

We can still learn a lot about a fabric company that succeeded in this cut-throat industry. It was due to their great reputation, good service and above all else their commitment to stocking only the highest quality fabrics.

Smouha fabrics have lived through government changes in the last few decades which affected many importers. The government increasing the allowance of off shore manufacturing by reducing duties and tariffs is one such example. Even when competition became fierce with cheaper prices on offer to designers and manufacturers Smouha fabrics remained a trusted supplier. This was due to the fabric company delivering exactly what their customers wanted while financing them at the same time.

The fabric empire was started by Philips father Charles, originally from Manchester in the UK which traditionally was the textile centre. Long before the company traded millions of dollars each year the family business began with the goal of just surviving. The business continued to grow through many fashion trends from the 50s to today because of their great style and depth of knowledge of where trends were headed.

Philip Smouha, the director of the 49 year old family business has since found his footing after closing a chapter in his life and is successfully building companies once again. His son is involved in running a beer company called Lucky beer with him. The company has already had a great impact in Australia and off shore due to the cheeky nature of the marketing and original idea which no body has come up with before.

The solid principles of supporting customers and providing them with exactly what they need from the decades in the fashion industry have obviously not gone to waste. The Smouha family continue to live very successful lives.

Refer To Fashion Videos To Incorporate Your Personality In Your Style

Many women accept this notion that being fashionable and stylish you need to wear branded clothes. The truth is brand doesn’t matter when it comes to fashion as you can make your old outfit look stylish just by making few changes in the appearance. Whether you are planning for a night out in a new outfit or wish to update your wardrobe, the right combination of accessories along the outfit will make you look fashionista. Otherwise, you might turn yourself into a total fashion disaster. Still a bit confused? To make your work easier, various fashion videos of Canada have come up offering you fashion tips on styling. Taking a look into it might save you from making blunders while choosing dresses of any occasions.

Try out bold accessories – Do you have bold accessories in your collection? It’s time to take it out and wear it with your casual outfit. For instance, if you wish to bring change in your usual office outfit, wear bold accessories like plastic rings and fabric belt matching with your outfit to bring a change in your appearance. You can even highlight your outfit with bright color bands or earring but make sure it doesn’t make you look out of the place.

Combine different shades together – If you closely observe the women around yourself, you will see most of them matching the fabrics with one another. However, to be fashionable doesn’t mean you need to match up everything you wear. At present, mix and match is the latest trend followed in the fashion world. You can mix-up your stripe print with polka dots to get the perfect chic look.

Incorporate your personality – Whatever style you choose, it should reflect your personality.Whether you wear your favorite brand or favorite outfit, accompany it with fashionable scarves or other clothing accessories like gloves or hats with the outfit. Along with this, your make-up and hairstyle should be appropriate to your outfit. Unless you execute all this work, your appearance will not look perfect.

Referring to fashion magazines – Various fashion magazines are available nowadays in the market. You can refer to some of those magazines to get guiding tips on the latest fashion trends.You can even check out the season collection and prepare your own style statement.

Fashion videos – To get live demonstration, refer to fashion videos. Log into any of the online video websites and you will get access to various videos related to fashion tips. Some of these videos even offer guiding tips for wearing any particular style of outfit. For instance, if you enter to work how to wear video for any particular dress, numerous links will come up that matches up with the keyword. Looking into any of these videos will help you to get demonstrative guidelines for the referred topic. Some of these videos also have fashion tips along with demonstration offered by reputed fashion experts.

These are some of the essential advices you can refer to whenever you are in trouble. Otherwise, reputed lifestyle topic based websites are there for your reference. For instance, is one of the reputed campaign that offers numerous videos based on various lifestyle based topics. Here, you will also get fashion related websites as well.

Fashion Designing Against Costume Designing


Though fashion designing is now a day gaining much attention, importance and preference, one more profession which is more related to fashion designing and having a vast scope but not that much gained attention and preference is “Costume Designing”.

The success of any movie or drama serial also depends on the characters costume but the audiences are mainly interested only to know about the actor, director, musician, lyricist, chromatographer or choreographer but hardly anybody interested in to know about the costume designer.

The dynamic growth of entertainment media -Television, Cinema, and technology etc., has lead to budding of number of TV channels and making of increased number of movies either nationally or regionally. The TV channels have to come up with more number of drama serials, programmes, shows in order to attract more number of viewers. Every channel whether it is a kid channel, sports channel, news channel or commercial, all have various programmes, specialty shows, drama serials. All need a Right Costume rather to say a good costume.

Costume Designing

Costume designing is an art of designing or choosing or procuring suitable/right costume-from dresses to accessories-to a character/presenter in a play or movie or show.

An improper or wrong costume may lead to the vagueness in the play or movie or show. So to take care of the right costume for the play or movie or show, the responsibility is given to a separate person who is known as Costume designer. So every play or movie or show needs a costume designer. It is a challenging, interesting and cautious job which requires much more skills when comparing to fashion designing. Though costume designing is much related to fashion designing most of the fashion designing students are not much aware of the profession of costume designing and the scope it provides. Now, costume designing is mostly done by famous fashion designers or by the person who has gained experience in this profession but very few qualified fashion designers do costume designing.

1.Costume Designing is done to the character or story while Fashion Designing is done to ones own creativity and tastes or to customers.

2.More challenging and limited time frame in Costume Designing while Not much challenging and no limitation for time in Fashion Designing

3.Limitations to creativeness in Costume Designing while No limitations to creativeness in Fashion Designing

4.In Costume Design, Designs should match to the theme of the story or character while In Fashion Design, Designs should match to the trends.

5.In Costume Design, Need for the knowledge of culture, history, places, rituals, social values etc., while In Fashion Design, Not compulsory but it is an additional advantage.

6.Costume Design Involves high cost while Fashion Design Not much cost oriented

7.Costume Design, Limited assignment at a particular time while Fashion Design, No limitations; Depends on the capability of fashion designer.

8.In Costume Design At a given time need to design for various role, characters, situations/locations etc. while In Fashion Design, Designing is done to a particular target customers.

9.Costume Designs can be outsourced and copied while Fashion Designs should be ones own creativity.

10.In Costume Design Need to interact with many people while In Fashion Design, Not that much interaction is needed.

Fashion Forward Customers Lead The Apparel Industry

Fashion industry has gone through a rapid transition during the past decade. With unpredictable trends popping up every now and then, who is leading the industry?

In a global perspective, fashion apparel is one of the most important sectors in the clothing industry in terms of customers, investment, revenue generation and employment. The industry is anticipated to grow in leaps and bounds in the years to come. Apparel industry, like the autumn trees shedding leaves, making way for future growth is experiencing changes frequently, undergoing positive evolutions. A recent market estimate states that global fashion apparel industry will reach a value of $ 1,781.7 billion by 2010. Apparels, especially fashion garments have a very short life cycle with unprecedented trends springing up every now and then. Manufacturers adopt creative ideas to enhance their business models and strategies.

Consumers – the driving force:

Todays consumers are well aware of the upcoming trends, and competitive pricing. Media such as internet, magazines, and television are playing an integral role in spreading the awareness. They have become more demanding, expecting a cost-effective deal in terms of both quality, and pricing. Fashion apparel industry is one of the fastest moving industries and is more consumer driven. Apparel retailers sketch solutions for branding their merchandise, and enable adequate supply of products through their supply chain. Manufacturers are putting their best foot forward in improving the performance of the apparel supply chain, and offering a wide assortment of garments matching with the latest trends.

Fashion Forward Consumers the key facet of apparel retailing:

A recent market survey by Acxiom exploring the fashion choices, and preferences of customers revealed that they can be classified into three main categories:

“Fashion Forward consumers: who look for latest trends and styles.

“Traditional consumers: who prefer to have a conservative look in their garments.

“Value driven consumers: who seek more value and comfort in their apparels, rather than fashionable looks.

The research further states that, of the total mass of consumers surveyed 50% of them are value driven, 34% of them are traditional, and fashion forward consumers make a mere 16% of the total population.

Despite the minority population, the third category of consumers, are likely to spend more on apparel purchases than the other two groups, and have the tendency to refer their friends and colleagues to their preferred retailer. Fashion forward women tend to spend 1.7 times more on apparel comparatively over traditional consumers, and 2.7 times more than value driven consumers.

Characteristics of the Fashion Forwards:

“Fashion forward people generally belong to the higher income group.

“People from the age group of 18-33 are more fashion forward though they constitute of only 27% of the total population.

“Fashion forward women account for 32% of the total sales of apparels which is almost half of the purchases of the women from the other two groups.

“Irrespective of their income level, fashion forward people like to shop in Departmental stores, and specialty shops for their apparels.

“They prefer to shop for fashionable apparels and a fashion forward shopping experience.

Retail Strategies:

In this highly competitive world, retailers have to compete more than ever to gain the customers attention. Retailers come up with creative ways to convince the customers, making their shopping experience more memorable, and convenient. Achieving high performance requires the communication of a core set of emotional values, and establishing continuous relationship with the customer.

“Special Discounts: Consumers can pre-order apparels from the forthcoming collection and avail a significant amount of discount.

“Feedbacks and Suggestions: Retailers take regular feedback from their customers.

“VIP Privileges: For a specific amount of money paid, the customers get exclusive privileges along with the apparel of their choice.

“Credits: For every apparel purchased, the customer gets credit which can be added up, and redeemed later for specific services.

The harness of the fashion apparel industry is undeniably in the hands of the fashion forward customer, despite of their small size. A customer, who is satisfied with his shopping experience with a particular retailer demands even more the next time. In the business of fashion apparels, the success of the retailer depends on his ability to understand, and exceed the customers expectations, to surprise, and excite them.

How To Choose Womens Fashion Necklace

In the present day, women like flaunting innumerable styles of gold chain link necklaces. However, while selecting fashion necklace jewelry you must know what gold chain necklace will suit you. Read on to know what all things need to be taken care of when looking for a gold chain link necklace:

The first and foremost feature is the height and chest type of the woman. It is an important factor in determining the type of fashion necklace jewelry that can look good on you. Your fashion necklace jewelry choice will differ depending on how tall or short you are.

Women shorter than 54 should go in for collar or princess length gold chain link necklaces. Women who have a height between 54 to 57 can wear Miami Cuban link necklace of any length. Lastly, women taller than 57 can choose longer yellow gold chain link necklaces in different lengths.
Full-figured women should not wear yellow gold chain link necklaces that lay on the breast line because that will not look good. They should go in for gold chain necklaces that have more than 22 length. Long and thin gold chains are the most suitable option for women with a flat chest.

The shape of your face also helps in deciding what kind of fashion necklace jewelry will look good on you.

Oval face shape is the best as any necklace length looks good with it. Opera necklace length is the best option for round faces.
Choker necklaces should be worn by women with heart-shaped faces. Last but not the least, choker necklaces with higher length look great on women who have rectangular and oblong face shapes.

The type and importance of the occasion also help in determining the type of fashion necklace jewelry you should choose.

You can buy all these types of fashion necklaces at Ace Jewelry, the best online Jewelry Store. We have an exclusive fashion jewelry range of Engagement Rings, Necklace Fashion Jewelry, Gold Engagement Rings, Gold Bangle Bracelets, Diamond Hoop Earrings and Gold Chain Necklace, Yellow Gold Chain Link Necklace and Miami Cuban Link Necklace.

French Fashion Culture

French fashion culture are well known all over the world especially on the world of fashion. From time to time, fashion industry is becoming a recognized force in the sponsorship of French culture, which recently in the domain of world fashion. French fashion culture are became dominant since the seventeenth century. It starts when the headquarters for fashion houses have been traditionally situated in the quarter around the Rue du Faubourg Saint-Honor. Until the year 1980’s, the Montaigne avenue is on the extent which overtaken the Rue du Faubourg Saint-Honor. The fashion industry was turn into high fashion accompanied with the accessories. The France fashion and style dates largely to the reign of Louis XIV. Through the reign of Louis XIV, the luxury goods industries in France came increasingly under royal control. The French royal court became the arbiter of taste and style in Europe. This is the beginning and rise in prominence of French fashion. It was linked also into the creation of the fashion press in the early 1670s. This is the period of transformation of the fashion industry by marketing designs to a broad public outside the French court. And this is the starts of popularizing the French culture fashion through introducing fashion seasons like fall-winter, autumn, etc. Through the fashion seasons, more designer clothes are equipped in changing styles of fashion but still in the depicts French fashions.

The emerging of public-private partnership has brought cultural spending an attractive investment for corporations that deals on luxury products in fashion lines. French mega-firms in fashion industry have emerged in a decade of booming growth and takeovers. Through the takeovers of the French designers and fashion corporations, the French fashion is in continue spreading its designs and styles all over the world. The highest profile of French fashion was indicate the commitment of Louis Vuitton company or LVMH. LVMH is the world’s largest luxury good purveyor that maintains the dominance of French fashion in the world of fashion. In the world of fashion, not only LVMH had the power of contributing luxury fashion goods in fashion trends. There are lot of well-known and respective French designers that work on their own version and styles. They have their own identity of fashion styles and depict it in their designer clothes products. Some of there are Charles Frederick Worth, Coco Chanel, Lucien Lelong, Elsa Schiaparelli, Cristbal Balenciaga, Christian Dior, and Yves Saint Laurent. These are the prominent personalities behind the distribution and contribution of French fashion all over the world. Paris has the great contribution also because it serves as the Fashion headquarters of those respectable designers. Because of that, Paris is known as the fashion capital in the world. Through the contributions of French fashion culture in the line of designer clothes, some of the foreign designer clothes are enriching the French fashion trends by means of introducing new style and designs which blends on the foreign fashion and French fashion. Through blending of those styles and designs, a new fashion trends are made and it was ready to adopt by all fashionistas all over the world including the French speaking countries.

Fusion pants are the trend today

Curious and selective about wardrobe solutions, tweenagers today are as fashion conscious as adults and love to flaunt the latest trends, says Mohita Indrayan.

Guess what’s spilling out of the preteen wardrobe? Preteens or tweens expect more out of their closet than the already-popular ethnic wear and western wear. Over the last few years, Indo-Western wear, an exciting amalgamation of Indian and western wear, has topped the popularity charts for Indian tweens. This clothing trend appeals to tweens as it lets them experiment with different styles, express themselves and look quirky yet stylish.

Flaunting Indo-Western fusionwear has become the thing in preteen fashion wear. To make sure that your tween wears it right, here are a few tips.

  1. In-trend outfits

The best way to combine a fusion outfit is to mix and match various clothing options. One of the most sought after trends this season is the dhoti look.

Pair a dhoti with a funky, printed T-shirt and boys have a whole new look to flaunt. Similarly, girls can pair a dhoti with a printed or solid coloured T-shirt with a scarf and amp up their style quotient. The ensemble is easy to create, looks quirky and is comfortable to wear. The best part is, it works for both girls and boys.

  1. The jacket jazz

Topping the fashion charts every season, jackets are the best fusion wear hack for both girls and boys. While boys can pair a khadi Nehru jacket with a kurta and distressed jeans, girls can rock this outfit with a silk shrug. The combination is a tried, tested and loved fashion trend in the fusion wear category.

  1. Embroidered elegance

Nothing can go wrong while experimenting with embroidery. Girls can try the classic Indian thread embroidery or mirror work on western dresses to look stunning. Boys can pair a self-patterned kurta or Nehru jacket with funky prints to up the fashion quotient.

  1. Drape a dupatta

Dupattas are one of the most sought-after apparel trends in fusion wear. The statement is high on fashion value and works for all seasons. Pair a trendy dupatta with a dress or skirt or even over denims for girls and see the magic. Boys can wear a tie-and-dye or printed shawl with T-shirts and jeans/pants to shore things up. Scarves come in a variety of colours and fabric options.

  1. Artistic accessories

Accessories can add to the bling factor of any outfit. However, overdo of bling is not the right way to go, though. Tweens love to move freely and their outfit should not interfere. Girls can just add a set of small traditional earrings like jhumkas or balis, a tribal beaded neck piece or colourful bangles to give any western outfit an Indian look. Likewise, boys can flaunt a brooch on the jacket or a kada on the wrist for the desi flavour.

  1. Flattering footwear

When nothing else is around, footwear serves as the best fusion wear hack. A vibrant pair of kohlapuri chappals or juttis can push up the style quotient in any girl’s wardrobe. Similarly, boys can try a pair of Indian mojris with denims and kurta or T-shirt to rock the look.

Facts About Women’s Fashion Shoes

There is a rapid fashion change in the world we currently live in as people are becoming more and more conversant with better, improved and newer things that relate to how we look. Designers are working around the clok to meet the demands of a fashion-obsessed society. Uniqueness, class and attractiveness have come to top the list of dressing codes and clotting requirements and sure enough, designers are not letting the people down as they come up with dazzling designs and amazing products day after day. Everything from shoes, clothing, jewelry, perfumes and other beauty accessories has undergone tremendous improvements in the recent years to become unique, gorgeous and nice.
Dressing plays a big role in bringing out someones beauty but just the costume alone is not enough to make the complete figure charming and stylish. Shoes are crucial to make a person attractive, classy and gorgeous.

Shoes is without doubt a very important part of the wardrobe fashion, it makes one of the biggest contributions in making the wearer look charming, beautiful and trendy. Truth is that the shoe is what will complete your fashion and the kind of shoe you wear will determine how people perceive you and how every other accessory you are wearing will match your personality. Women have an unquestionable passion for stylish footwear mainly because they adore and pamper their feet and designers are doing a great job of coming up with fascinating designs and varieties of women shoes. Although there are so many types of women shoes, high heel shoes definitely take the crown as the most favorite among many women.

Some of the leading shoe manufacturers like Betsey Johnson, Cordani and Bruno Magli icon shoes among others are very popular and bestselling because of high heel shoes. It is no secret that people love heel shoes because they are stylish, they come in a variety of designs and color and the height of the heel is also available to suit everyones preference, from 3 to 8 inches. Spike heels are very popular in this genre although Stiletto heels are catching up really fast. This is because stiletto heels are fashionable, charming and naturally beautiful. You can find them in a wide variety of sizes, colors,
patterns and designs.

If you need shoes that perfectly combine longevity, comfort and design then kitten heels is your kind of shoe. This type of high heel shoe has won the hearts of many women. You will have a fresh, charming and stylish look that will give you a positive energy and a great sense of personality.

New Media for fashion industry

Social media has opened doors to new and emerging designers with small budgets to push their creativity and contribute to the fashion world by actively staying plugged-in. Designers and brands now market themselves directly to clients through the social media and gradually build brand loyalty because of the user-friendly and accessible nature of social media, write Mahesh Shaw and Mehak Mittal.

New Media is a catch term of the 21st Century. Very broadly, new media is something related to the internet and the interplay among technology, images, and sound. It is about making things digital, and has characteristics of being manipulated, networkable, dense, compressible and interactive. The various forms of new media are internet, websites, computer multimedia, computer games, CD-ROMS and DVDs. The population of internet users is increasing at a very fast rate. According to a nationally representative survey by the Pew Research Centre’s Internet and American Life Project, some 70 per cent of American adults aged 18 and older have speed-broadband connection at home.

The internet is one of the forms of new media which we use extensively. We say humans are social animals. We now say humans are digital animals. We tweet, re-tweet, share, post, upload, comment, like, follow and update 24/7. For us, being social means going digital in the world of Facebook, Twitter, Instagram, Pinterest, YouTube, Tumblr and LinkedIn which are the most commonly used social media networks. Not only is our social life getting digitalised, our entire lifestyle is also getting progressively influenced by the internet. People chat, have online discussions and forums on micro-blogging sites, read books, magazines, and newspapers on the web, shop online, email, and surf various search engines for anything and everything they want to know either on their phones or tablets. Social media is the most popular form of new media used for virtual communication, which allows us to stay connected to all of friends, colleagues, and acquaintances with the click of a button.

Social media and fashion

The fashion industry uses social media as a promising platform to connect with consumers directly. Social media is used by brands of all categories. It has also played a major role in helping the fashion industry reach out to a much wider customer base with lesser costs and more presence in the digital world. All fashion brands and designers have a Facebook page, and a Twitter and an Instagram accounts. Brands have also started previewing their collections exclusively on Pinterest.

To drive growth, to be more exclusive, and to augment the user’s online brand experience, luxury brands Louis Vuitton, Dolce & Gabbana, and Burberry have launched their own social networks. Chanel along with its social networking site has also launched an application with Apple where it allows users to catch up on the latest news, watch exclusive ready-to-wear shows, browse through looks, and also locate stores nearby. DKNY used Instagram to interact one-to-one with fans.