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Emerging global fashion

As the global population boom, there are inevitable implications on livestock. Demand for food and shelter have grown manifold resulting in an alarming scarcity of land meant for rearing animals, says Satyadeep Chatterjee.

Trends have to be predicted taking into consideration possible drastic changes. Fashion consumers are becoming more conscious of the environment. They prefer eco-friendly material, conservative use of resources, reduced emission of pollutants, greater social commitment and fair treatment of employees in production facilities.

The presence of a large number of players in the sector has intensified the competition to garner a larger chunk of the market share of this lucrative industry. On the demand front, consumers are rapidly aligning towards new designs and innovative leather offerings to ensure they are in sync with changing fashion trends. Another factor that needs to be taken into account is the rise of the BRICS (Brazil, Russia, India, China and South Africa) economies. Their dominant position in the labour-intensive textile and leather industries makes it difficult for other countries to match them.

Owing to high demand, the leather goods industry is on a growth spree. Forecasts are,

Best fashion for women

With more women becoming confident and independent, it is now a norm to see that reflected in their dress, says Yashodhara Shroff.

“Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live.” Thus advised the late Gianni Versace, celebrated fashion designer of the eponymous Italian fashion house. The thought certainly captures the essence of New Age fashion, which focuses on concepts of individuality and self-expression.

In recent times, many noted female personalities have begun to play a key role in transforming the way people perceive women’s fashionwear globally. Whether it is a classy and conventional look, or bold and over the top, contemporary women are not afraid of experimenting with their appearance or changing their style. This is evident in the way celebrities dress during award shows. This new-found comfort in wearing what one desires, irrespective of societal judgment, is gradually encouraging many women to ditch the norm and create their own fashion statement.

The 59thGrammy awards in February 2017 proved this. While the men looked

Effect of fashion show on society

Fashion shows are a channel of communication between fashion designers and customers where designers showcase new ideas through merchandise on live models. Saranya looks at the impact these shows have.

Entry of fashion show in apparel industry

Once upon a time, designers showed new styles and designs to clients through sketches. After the dress was completed, it was displayed on a wooden dummy. Fashion dolls are said to be the first means of circulating the latest dress styles. Fashion dolls were used to show upcoming styles and designs to the customers. The dolls were illustrated with new styles and dressed up with jewellery as well as hair and dress styles.

Charles Worth, British couturier in Paris, came up with the idea of the living mannequin. When he opened his own store, his wife modelled his creations in the salon. When the idea worked, he employed mannequins who walked about in the salon or down the runway to show his collections to consumers. It was on early 1911, living models were used as a regular part of fashion promotions for retailers as well as manufacturers in

Fashions For Men

Men’s fashion in the 2000s is now as indefinable as women’s fashion has been for the past few years. Gone are the days when men couldn’t look fashionable with those uninteresting shirts and mundane trousers. Looking good is not only a woman’s privilege. Each year, trends for men’s fashion are predicted, but hardly have they followed any fashion trends. Hence, they escape stylish clothing.

Even if they go for shopping their last option would be on safe shirt and predictable trousers. For younger males, hip hop culture has highlighted many trends for men’s fashion, while older males are increasingly aware of tailoring, and making a garment fit right for their body shape, rather than going with the fashion trend.

Trends for men have always been a tricky issue. You need to make a statement, and yet not overdo it. For the men who want to get started with this voguish experiment, this year is not a year to go too bold with colors, whereas shades of blue and black are set to rule. Denims continue to rule 2014 and printed shirts and jackets will also be a hit. You can set your mood to make yourself look different from the crowd with

Halloween costume 2014

It is the tricking or treating time of the year and the festival of Halloween has become an annual affair to invest in some really spooky yet stylish costumes. The market for Halloween costumes is growing in a big way with all kinds of new dress-up themes and ideas available in store for adults, kids, and even pets. The festival is said to boost the sales of costumes and candies the most and is celebrated with a lot of pomp.

The word Halloween meaning the “holy evening” falls on the 31st of October every year and is a time specially devoted for the remembrance of the martyrs, saints, and all loyal Christians. The enthusiasm of people knows no bound to celebrate the eeriest and darkest festivals of all. The traditional Halloween activities consist of bonfires, visiting haunted places, watching horror movies, decorating houses with pumpkins, trick or treating, and the most important of all is dressing up to look like a famous character or deck up to look creepy or frightful.

Halloween is celebrated with a lot of joy and galore in Ireland, where the festival originated, America, Canada, England, Mexico, Sweden, Netherlands, Germany, Belgium and Austria. However the festival has caught

Fashion personal with blogs

There was a time when the internet was used to exchange documents and to read up.

As the time passed, it has became a tool to communicate with, shop, influence people and even write online journals. When blogging started as part of an internet activity, it was more of one way communication. Then, interactive features were added making blogs more potent than ever. Readers’ comments on blogs helped spread the word from the horse’s mouth. Blogging is an important activity now, with popular bloggers influencing politics, fashion and every other sphere of society.

Fashion blogs have especially become a way to increase sales, understand customer sentiment and demand, improve product quality and understand future trends for both the buyers and brands. The addition of facilities like uploading photographs, viewers’ comments and queries, as well as expert opinions on a series of topics have opened up a new interactive platform for bloggers.

Strong hold on audience

In the past, fashion magazine editors, super models, designers and movie stars represented and influenced the fashion world. The modern world of fashion has evolved and it takes inspiration from everywhere – from casual street styles to elegant elite designs. Thus, the role of fashion bloggers who have a

Fashion says: highlight the world

For over a hundred years, Forster Rohner AG has stood for high-quality embroidery. They produce embroideries for elite fashion houses, and range from ready-to-wear to haute couture. With their new innovation of wearable technology by implementing light into textiles, they are going to conquer new markets, reports Regina Henkel.

When Conrad Forster-Willi founded his embroidery company in 1904 under the name of Forster Willi & Co, embroidery was Switzerland’s most important exports market. Although this segment of the Swiss textiles industry has since undergone major transformations, the fascination for this unusually versatile product still remains, besides the invaluable know-how that has been handed down from one generation of employees to the next. The idea to implement light in fabrics is a result of both.

With the integration of active bright light in textiles, Forster Rohner expanded fashion design to a new dimension, and managed to create the world’s first true hybrid of textile and technology. The special feature: the Forster Rohner fabrics retain their textile properties even after integration of a technical application. In other words: “It was important that the fabric remains a fabric, and also behaves the same way as before, including washability,” explains Jan Zimmermann of Forster Rohner. “Even

New Media for fashion industry

Social media has opened doors to new and emerging designers with small budgets to push their creativity and contribute to the fashion world by actively staying plugged-in. Designers and brands now market themselves directly to clients through the social media and gradually build brand loyalty because of the user-friendly and accessible nature of social media, write Mahesh Shaw and Mehak Mittal.

New Media is a catch term of the 21st Century. Very broadly, new media is something related to the internet and the interplay among technology, images, and sound. It is about making things digital, and has characteristics of being manipulated, networkable, dense, compressible and interactive. The various forms of new media are internet, websites, computer multimedia, computer games, CD-ROMS and DVDs. The population of internet users is increasing at a very fast rate. According to a nationally representative survey by the Pew Research Centre’s Internet and American Life Project, some 70 per cent of American adults aged 18 and older have speed-broadband connection at home as of May 2013. India has the 3rd largest internet user population after China and the US as per the report NASDOC: SCOR, 2013.

The internet is one of the forms of new media which we

Future of Fashion 2020

The fashion industry with its ever changing trends has had a big role to play in polluting the environment. But with growing awareness among the consumers, many apparel manufacturers have switched to employing eco-friendly methods of production. Saumya Chaturvedi discusses about the sustainable technologies and processes being used in the industry to make fashion green.

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, in the way we live and what is happening around us.”- Coco Chanel

Fashion is a means to express one’s ideas, culture and values, interests and personality. Fashion has been evolving since the 19th century when Charles Fredrick Worth had labels sewn into garments that he created.

Even though fashion has evolved through decades of constantly creating demands by being stylish and fascinating, its impact on the environment is becoming increasingly hazardous. Being one of the biggest players in the global economy, the fashion industry holds the responsibility to protect and save the environment and its precious resources. Insatiable and increasing demands are putting undue pressure on the environment. The culture of affordable shopping has led to increase in the number of shopaholics, thus increasing shopping.

Since Fashion cannot die by Norelle

Japanese fashion designer: Konnichiwa

Wearable art is a new art form introduced with the invention of the sewing machine and its practitioners interpreting fashion the way they think it should be. Vince Quevedo discusses about Japanese influences in fashion and the techniques of creating wearable art.

Results of these experiments were quite successful, giving women one way to express themselves. The famous designer Elsa Schiaparelli introduced use of unconventional objects and silhouettes as acceptable in high fashion. That’s how you may have faces emblazoned on the front of shirts and jackets. Yarn on sleeves has hair for those faces, and plastic bugs for buttons. While couture fashion was out of reach for most women, the outlandish styles they portrayed were art forms worn on the body.

It was this freedom that allowed women to be more creative in their clothing choices. Instead of going to a couturier, some people took on the task of creating original fashion using the best technique they could in producing these clothes. Those who can sew well and could interpret their concepts into something wearable, were able to mimic couture quality clothing. Those who did not have the skills still created original art that turned out beautiful or failed at making

Year retrospect Germany

The bankruptcy of Karstadt, the end of Bread & Butter, and the entry of Chinese companies were some major headlines that dominated in Germany, writes Regina Henkel.

Both a plethora of problems and a number of new developments made the fashion headlines in 2015. The exhibition landscape changed significantly, and retail continues to be challenged by the ever-growing relevance of e-commerce. And while classical retail is trying to stabilise its business, online giants are battling against each other.

The bankruptcies

Almost a permanent fixture in the headlines was department store group Karstadt. The bankruptcy of the Arcandor mother company, which itself went insolvent six years ago, will still take “many years” to find its footing again, the liquidator said in November, according to the German Press Agency. The reasons were mainly litigations, including those against numerous former managers of the group, like former top executive Thomas Middelhoff. In all, 37,500 creditors are asking for €1.2 billion, according to the report of the liquidator. At the same time, reports of real estate sales of Karstadt stores have been coming in.

Another bankruptcy that affected the fashion industry was the end of Bread & Butter. In December 2014, the bankruptcy sounded like a drumbeat through the

Essential strategy for the fashion

Sustainability is a concept that will engage almost everyone for decades, says Angelo Camillo.

The topic of sustainability has assumed global dimensions and now carries political implications. From institutions of higher education to the United Nations, the consensus is that the earth is at risk. Perhaps, grave risk. The scientific consensus on climate change, previously dubbed global warming, has had significant impact on many industries. The textile manufacturing and fashion industries do not operate in a vacuum. They are just as vulnerable as other sectors like food and beverage and play an important role in daily existence and social and economic interactions.

What is sustainability? It depends upon whom you ask. Among the myriad definitions within the framework of textiles and fashion, I define it as a system that includes the natural and human environment that recreates itself, stays balanced hence, sustainable – in order to survive. It includes other systems such as economic, environmental, societal, and personal, on a global scale. Consequently, we must answer this simple question: How can we live in a world in which the earth’s resources that support life can be available to humans, as well as to the flora and fauna that are vital components of

Welcome Sustainable fashion

Sustainable fashion or eco-fashion is a revolution to enhance the consumer’s awareness of social and environmental concerns on the clothing manufacturing sector. Similar movements have already taken place in the food industry, points out A. Siva Sakthi.

Sustainable fashion can best be brought in by creating sustainably designed products which increase the longevity of a garment. There are many reasons behind the formation of the sustainable fashion movement and one major reason is the fast fashion phenomenon. Low-cost clothing flies off the shelves faster, so brands have started focusing on cheap garments with short lead time. Recent studies on carbon footprints in the United Kingdom were triggered by excess clothing bought by customers, increasing the rate of carbon dioxide equivalent emission into the environment, setting off alarms in those rooting for sustainable fashion. People want to buy more garments every season at low cost even though their life span is so short that they need to be discarded at the end of the season. This psychological behaviour of customers has to be changed to implement the sustainable fashion movement.

Sustainability, by definition, should meet current generation needs without compromising future generations. The major challenge in sustainability is the cooperation of all suppliers

Luxury to India

Industry feels the concept of ‘Make in India’ is the right direction to take, to make India the powerhouse that it can be. But for the initiative to be a success, issues of tax benefits, single window clearances, heavy duties on imports, imparting of skill-based training to the labour force and development of infrastructure need to be sorted out first. Manisha Almadi Midha spoke to head honchos of some Indian brands and upcoming fashion designers for their take on the initiative.

Monica Oswal

Executive Director, Monte Carlo

In 1984, Oswal Woollen Mills (OWM) in Ludhiana launched its signature brand, Monte Carlo and transformed the Indian garment sector. While its winterwear was developed from best quality pure wool such as Australian merino wool (certified with the Woolmark logo), the brand has emerged as the masses’ first choice when it comes to purchasing value-for-money products. Its apparel line is accepted as a trend among the fashion-savvy. Monte Carlo’s range of knitwear consists of over 500 designs for men, women and tweens. The brand’s tagline ‘It’s the way you make me feel’ is an expression reflecting the love, warmth and care that Monte Carlo has delivered ever since its inception. In 2006, the brand introduced the

Malkha: A handloom with a certain identity

The malkha fabric is immensely appreciated for its unique qualities-the swing, the drape, the ability to breathe, to absorb, to hold colour. The fabric is catching the eye of many a designer, and production has jumped four-fold in the last five years, writes Sudha Passi.

Using the “strength” of Indian textile production traditions from the field to the fabric stage, malkha is capturing the fancy of its producers and wearers alike as a successful business model and a sustainable handloom textile.

Combining the softness of mulmul and sturdiness of khadi (traditional varieties of textiles), malkha fabric is immensely appreciated for its unique qualities-the swing, the drape, the ability to breathe, to absorb, to hold colour, say people who are involved in its production and fashion designers who have introduced it on world stage in the last couple of years. And it is not just for the high and sophisticated sections of society.

The growing popularity is reflected in its production which has risen nearly four-fold in the last five years from 2,500 metres per month in 2010 to around 8,000-10,000 metres per month in 2015. It is expected to reach 40,000 metres per month by 2017, says Uzramma, the septuagenarian doyenne of Indian

Fashion India

India is a nation with an ancient tradition of clothing design, and it is as much an emerging fashion destination, says RC Dalal.

In spite of its overwhelming presence in newspapers, magazines and on television, the fashion industry in India is young. The first professional fashion show was held in this country just over 20 years ago.

The word ‘fashion’ brings on images of glamour. The onset of the worldwide fashion market in India has given a thrust to the fashion industry. This has attracted so many young people to this industry.

Today, there are a couple of hundred Indian fashion designers peddling designs and wares. Some are well known and are expanding, slowly but surely, into the international market. India’s romance with fashion design has just begun and is bound to grow by leaps and bounds. Glamour has caught on. Young women want to emulate models and the designer wear of Hindi film stars.

Fusion of Indian and western looks are all the rage. Then, there is everything from pure ethnic wear, highly suitable for Indian bridal collections to purely Western style designer wear for the red carpet. India loves fashion!

India hosts its own fashion weeks in Delhi and Mumbai which seem to

Renting Luxury: Indulge

The online fashion rental market in India, pegged at $3-4 bn, has been exploding with mushrooming startups and existing players even attracting seed funding. Obviously the fashionistas no longer believe in buying expensive designer wear when they can rent it at a fraction of the cost. Nivedita Jayaram Pawar explores this new trend in luxury clothing.

It’s not taboo anymore to turn up at a high profile luxury event in clothes that are rented and not owned. Instead, it’s considered practical and economical considering the sartorial demands of an increasingly busy social calendar. A hectic social life coupled with the onslaught of social media has made repeating ones clothing or accessory almost unforgivable and even social harakiri. So in such circumstances it makes little sense to invest thousands of rupees in clothes that will be worn once and be relegated to a corner of the cupboard.

What’s the buzz all about

A decade ago, renting high-end designer wear was more or less unheard of. Women who didn’t want to purchase an expensive dress for a one-time event were left to borrow from a friend. Designer gown and accessory rentals were the exclusive territory of celebrities and their stylists. But all that has now

Tennis fashion

The connection between sports and fashion is intriguing, says A. Yaamini.

At a glance, many may believe that sports courts are far from the ramp. Reality shows that sports and games which started as a recreational or social event, had an influential effect on fashion.

The dress worn by men and women during these events were linked to their social status and traditional values. As sports became popular and accessible to most people belonging to various social segments and strata, the fashion associated with the sport also evolved.

Fashion in tennis

Tennis is associated with British aristocracy and it gradually spread to various other countries with British occupation. Then, it went further. Currently, there are four Grand Prix championships conducted for tennis: Wimbledon, US Open, French Open and Australian Open. Apparel, both off and on court, in the various tournaments has always grabbed the attention of the game’s fans on one side and fashionistas on the other.

White for Wimbledon

The very British Wimbledon is considered the most prestigious tennis tournament. It is the only tennis tournament that employs the strict all-white dress code while all other tournaments have relaxed theirs to a great extent. There are a few reasons for the preference for white.

● Wimbledon

The latest fashion changes

The McKinsey and Business of Fashion Report on State of Fashion argues that the industry is in a flux. Technology, innovation, digitalisation, transparency, fashion immediacy, restructuring of supply chains and internal operations are the trends driving industry, writes Anjuli Gopalakrishna

“Uncertain, Changing and Challenging” were the top three words that executives used to describe the state of the fashion industry in 2016 in the recent survey conducted jointly by McKinsey and Business of Fashion. This is not surprising. We have seen multiple sources of turbulence in the recent past: the Brexit vote in the UK, terrorist attacks in various parts of the world, the US election campaign, the slowdown of the Chinese economy, overall volatility of the stock market, digital disruptions in various forms, rapidly evolving consumer expectations and behavior in the wake of technology advancements. These put together have resulted in tremendous pressures on the fashion industry.

The year 2016 experienced the worst sales growth rate of 2-3 per cent with stagnating profit margins. This is in stark contrast to the fashion industry’s performance in the previous decade of 2005-2015, which saw the industry grow at a 5.5 per cent annual rate, according to the McKinsey Global Fashion Index. The fashion

Fusion pants are the trend today

Curious and selective about wardrobe solutions, tweenagers today are as fashion conscious as adults and love to flaunt the latest trends, says Mohita Indrayan.

Guess what’s spilling out of the preteen wardrobe? Preteens or tweens expect more out of their closet than the already-popular ethnic wear and western wear. Over the last few years, Indo-Western wear, an exciting amalgamation of Indian and western wear, has topped the popularity charts for Indian tweens. This clothing trend appeals to tweens as it lets them experiment with different styles, express themselves and look quirky yet stylish.

Flaunting Indo-Western fusionwear has become the thing in preteen fashion wear. To make sure that your tween wears it right, here are a few tips.

1. In-trend outfits

The best way to combine a fusion outfit is to mix and match various clothing options. One of the most sought after trends this season is the dhoti look.

Pair a dhoti with a funky, printed T-shirt and boys have a whole new look to flaunt. Similarly, girls can pair a dhoti with a printed or solid coloured T-shirt with a scarf and amp up their style quotient. The ensemble is easy to create, looks quirky and is comfortable to wear. The best part